Thursday, December 26, 2019

Ian s Shattered - 817 Words

Ian, a teenage caucasian boy is the one of the main characters in the novel â€Å"Shattered†. Ian has a lanky body type which in others words means he is very tall and skinny. Ian’s family consists of him an only child his two hardworking busy parents and his caring nanny Berta. Ian comes off as shy and vulnerable to many people in the story possibly because of his shyness and physical stature. Ian has many habits he has and obtains during the period of the book. One of his main habits is helping out at the soup kitchen to gain his 40 hours needed for his high school civics class. Ian also gains a habit of learning more about the Rwandan genocide later into the book. Ian can also is very determined at sometimes in the book, that shows when Ian is so determined and inclined research Rwanda that he researches to the point that he gets scared to read more about it. Ian also is very trendy in the book, which is shown when Ian was approached by 3 young males in park at night attempting to steal his shoes which I would believe to be expensive and stylish. Ian has one big challenge in the book which is also related to one of his hopes, the one large hope Ian has is for Sarge to get better and get off the streets but the challenge he faces is sarge in denying that he will go to it or that he even needs it. Another hope Ian has near the end of the book is that his nanny Berta will stay in guatemala to help the street children there. Besides both those fears Ian pushes through and succeedsShow MoreRelatedReview on the Novel Atonement1207 Words   |  5 Pagesmore of a rarity that the particular character be a young child. Yet, this is exactly what Ian McEwan has done with his Crime Novel, Atonement. McEwan intentionally turns his readers against Briony Tallis, a young girl transitioning from the naivete of childhood into the new and confusing years of adolescence; a point in one s life when mistakes are dubbed as necessary stepping stones to further unders tand one s self rather than life long regrets and unsubduable self-loathing. McEwan takes the innocenceRead MoreAtonement - the Unrealiable Narrator1080 Words   |  5 PagesAtonement Ââ€" Analytical Essay Ian McEwan s ambitious and prize-winning novel, Atonement follows the actions of a young girl, Briony Tallis, who witnesses an event which she knows holds some kind of significance. Yet her limited understanding of adult motives leads her to co ¬Ã‚ ¬mmit a crime that will change the lives of everyone involved. As she grows older, she begins to understand her actions and the grief that has been caused. The entire novel is an attempt of reconciliation that Briony undertakesRead MoreEssay on Worldwide Denial of Global Warming1439 Words   |  6 Pagesglobal warming will have a lasting impact on the entire world. All people in all nations will experience unfortunate outcomes if something isn?t done soon. Global warming is well underway, as much as we want to stop it completely, it?s not that simple. Due to the way the world has grown and evolved it is partially impossible stop the emission of greenhouse gasses into the atmosphere. Even if we stopped all of these gasses emitted into the atmosphere tomorrow, we would still see aRead MorePandemica Gramatica Essay1406 Words   |  6 Pagesglobal population. 200 years later, influenza killed another 15 million. Then, in the early 1900’s, the Spanish Flu infected 500 million people in only two years. Pandemics have affected the world since the biblical era. These rampaging viruses have turned once prosperous towns into lonely ghost towns. Civilizations have been reshaped, cultures and politics devolved, and the hope of nations has been shattered. When will the next pandemic hit? What will it be? What can be done, if anything at all? AccordingRead MoreAnalysis Of Fred Schepis s A Cry1841 Words   |  8 PagesSTAGE 1: ANALYSIS Fred Schepis s A Cry in the Dark 1988 is a movie based on the courtroom drama with taglines around A family torn apart, a crowd full of rage and a woman accused of murder. It is a movie that runs for 120 minutes (feature length film). The movie DVD comes with a widescreen anamorphic transfer that helps in the conservation of the original acting aspect ratio of 1.85:1. The soundtracks are in English and French and are in the form of Dolby Digital Surround technology. It also hasRead MoreAnalysis Of Maria Bamfords Lady Dynamite1788 Words   |  8 Pagesseriously addressed that she needs help. This normalizes Naomi’s behavior and someone who may have similar experiences will not know that they may need treatments. While there are other shows with bipolar characters that are currently airing, like Ian Clayton Gallagher from Shameless and Andre Lyon in Empire, â€Å"Lady Dynamite† explores symptoms of bipolar 2 from the perspective of someone who lives with the disorder rather than a third person perspective or a perspective of a character without bipolarRead MoreEssay about Cultural Report: Hollywood 1900-19402097 Words   |  9 Pagesoff the audience’s anticipation of amazing new sights and for a while, this â€Å"cinema of attraction† was completely captivating. The relative newness of the moving image soon wore off though and filmmakers and producers such as D.W. Griffith, Edward S. Porter and Adolph Zukor stepped up to become innovators of cinematic technique, almost single-handedly pushing the evolution of film form forward. Around 1910 people like Adolph Zukor and William Fox began to steer cinema more towards the middleRead MorePromethean Motif3025 Words   |  13 Pageson the human struggle, rather than the god-like gift of fire that is trivial in comparison. A final lesson we are to learn from Prometheus is to â€Å"Make Death a Victory.† Prometheus teaches us not to want life, and thus to want less than our opponent(s) (Dennis 149). In the poem, we see this when Prometheus remains silent in his suffering while his opponent, Thunderer, demands his prophesy (to save his life). Prometheus wants less than his oppressor does. Prometheus can only demonstrate the power ofRead MoreCloning : A World Problem Or Abomination Against Mankind3402 Words   |  14 PagesDolly was an excruciating one that took two hundred seventy seven tries. Other laboratories at that time were unable to produce similar results to Dolly’s, much less a living, functioning clone. Dolly was so influential and renowned because she â€Å"shattered theories in science,’’ (Kolata, 2003) said Dr. Randall Prather, a cloning expert at the University of Missouri. People thought clones were impossible to create because of the complexity involved, and the failures that had happened in the past. WithRead MoreThe Significance of Nazi Propaganda under Hitlers Rule Essay3090 Words   |  13 Pagesused in an attempt to explain why these changes were happening and therefore, perhaps, reduce opposition therefore maintaining Hitler in power (Welch, The Third Reich – Politics and Propaganda, 1995, p.56). Some historians, such as Ian Kershaw, argue that propaganda relating to the idea of ‘Volksgemeinschaft’ actually had little influence in maintaining support for Hitler, (Welch, The Third Reich – Politics and Propaganda, 1995, p.58)and some such as Tim Mason, would

Wednesday, December 18, 2019

Gender Roles And Its Effects On Women - 2026 Words

People often think of feminism as an issue that pertains only to women, but these people are not looking at the big picture. A large part of the inequality feminists are trying to rectify are the stereotypical gender roles the patriarchy has built for men and women, and unfortunately for a man, this may mean conforming to a sort of toxic masculinity. Not only are men expected to be emotionally shut off, they are also expected to be more inclined to anger and violence than women, and if they do meet this expectation, they are often excused of it with a simple â€Å"boys will be boys,† making it seem okay. If they happen to veer from the strong, loud, angry stereotype, they open themselves up to being seen as weak or girlish, which in this society, seems to be a horrible insult. While the danger of toxic masculinity to women is well known, the unfair standards and effects on men are often overlooked, even though they are damaging as well. Toxic masculinity is one of the many ways that the patriarchy is damaging to men as well as women, as it automatically pigeon-holes the masculine gender role as â€Å"violent, unemotional, sexually aggressive†, and so forth. It is basically synonymous with hegemonic masculinity, which means pushing a certain way of acting that promotes female subordination and male domination (Connell and Messerschmidt). In prehistoric human times, gender roles were typically enforced by a type of necessity. People of ancient times would marry for solidarity betweenShow MoreRelatedEssay on Gender Roles and Their Effect on Women1525 Words   |  7 Pagessociety, women and men both have faced the constricting roles forced upon them, from a young age; each gender is given specific social and cultural roles to play out throughout their lives. Little girls are given dolls and kitchen toys, little boys are given dinosaurs and power tool toys, if one was to step out of this specified role, social co nflict would ensue. Contrast to popular belief, sex is a biological construct, and gender is a social construct specifying the roles men and women are to followRead MoreGender Roles During The Years Men And Women Essay1594 Words   |  7 PagesGender Roles in Society Over the years men and women have been given gender roles that they are pressured to follow. According to Amy Blackstone, â€Å"gender roles are based on the different expectations that individuals, groups and societies have of individuals based on their sex†¦Ã¢â‚¬  (2003). In other words, gender roles are social norms and expectations, created and accepted by society, based on a person’s gender. There have been different gender roles throughout the different time eras and in some erasRead MoreGender Roles Of Men And Women Have Been Present In Society1418 Words   |  6 PagesGender roles of men and women have been present in society for a number of years, and the traditional roles have stuck through all the cultural changes. What about the people who do not identify themselves with their born gender but, instead another? How are they affected by how society sees them for not conforming to the traditional gender roles? Transgender people are faced with many judgements from their community based on how they identify themselves, their actions and how they express themselvesRead More Gender Inequality: Sex Discrimination in Employment Essay1617 Words   |  7 Pages Gender equality is about equal opportunity for men and women to identify their individual potential. One must be able to benefit from their participation in society and contribute to the economic and social development of their country (Australian Government. 2009). Through multiple reviewed literature on gender inequality, the overall concept within many sociological readings was the way gender inequality socially relates to employment and careers. There are three separate themes thatRead MoreGender Roles Of Women And Women1662 Words   |  7 Pages Gender Roles â€Å"Gender is the costume, a mask, a straightjacket in which men and women dance their unequal dance† (Kearl). Throughout history, women have been treated with unequal and unjust standards in comparison to their male counterparts. This paper will discuss gender roles in society and the stereotypes placed on men and women. As well as gender role development and the different influences that lead to these roles and stereotypes. Also, it will outline the history and progress of women’sRead MoreEffect Of Gender And Gender Representation On Media1735 Words   |  7 PagesThe effect of gender and gender representation in media has been widely researched in various academic disciplines, including anthropology and communication studies. Similar gender role expectations are not just restricted to Western culture either. A study on gender representation in East Asian advertising by Michael Prieler is a demonstration of the influence of gendered communication. The research examines the male and female representation in the advertising of East Asian countries like HongRead MoreGender Roles And Their Effects On Prosocial Behavior1465 Words   |  6 Pages Gender Roles and Their Effects on Prosocial Behavior Kathleen N. Webster Salem State University â€Æ' Abstract The present study was designed to examine the effect of gender roles and prosocial behavior. More specifically, the goal was to determine which sex (male or female) would be more likely to engage in prosocial behaviors. Existing gender roles suggest that women are likely to be emotionally expressive, intuitive, and sympathetic, while men are assertive, dominant, and likely to takeRead MoreLeadership and Management- an Annotated Bibliography808 Words   |  4 Pages * This article spoke of the positions of power between men and women, and how policymakers and supervisors distribute that power to men and women. In the work place, when considering for advancement, employers have undefined criteria such as personality characteristics and potential managerial qualities. These standards become the cause of inequality in authority and power at work place. Jobs that are available for women have low wages and also less authority. Similar research studies haveRead MoreGender Identity : Gender And Masculinity Essay1509 Words   |  7 PagesGender plays an enormous role in every society around the world. There are debates about whether gender is defined by strictly biological characteristics or social attributes. Others argue that gender is a spectrum, rather than the dichotomy of male and female. Masculinity and femininity are sets of attributes, roles and behaviors that are associated with men and boys and girls and women, respectively. Both masculin ity and femininity have specific traits that are both biologically and socially definedRead MoreWomen During The Victorian Era Essay1719 Words   |  7 PagesThroughout the 19th century, especially during the Victorian era, gender roles became very distinctive. There were certain characteristics that the ideal Victorian man or woman were expected to have which emphasized patriarchal superiority. The patriarchal system meant that males had dominance in their homes, specifically over women. The ideal man during this time period would focus on achieving job related success which, in turn, would show that he is an eligible suitor to get married. It was seen

Tuesday, December 10, 2019

Culture diversity free essay sample

Individual Final Assignment- What information about diversity in the United States has helped you better understand or relate to others in ways that you may not have in the past? Have you learned something new about your own racial, ethnic, or cultural history? Trends in immigration will continue to shape the demographics of the United States. What will the U.S. population look like in the year 2050? Why do you think so? What challenges does the United States face due to the diversity of its people? What are the benefits of such a diverse society? How can we foster a climate of acceptance and cultural pluralism in the United States? In what ways do the media perpetuate stereotyping and prejudice? Provide examples to support your assertion. In what ways do the media help foster appreciation for diversity? Provide examples to support your assertion. How might individuals and the United States work together to reduce prejudice and increase appreciation for diversity? How might you change your own behaviors to be more inclusive and pluralistic? Diversity in the United States Studying Cultural Diversity has opened my eyes to the information dealing with the many issues in today’s society. I never paid attention to diversity in the United States before I took this class I was well aware of the issues in my society but this class made me understand why it is happening and where it all started. It taught me that different racial and ethnic groups have unique cultural traditions which make them who they are. The United States is very diverse. The term diversity is used to refer to the many demographic variables, including race, religion, color, gender, national origin, disability, sexual orientation, age and education. America’s diversity has given this country its unique strength, resilience and richness. The United States has a racially and ethnically diverse population. The United States census identifies six ethnic and racial categories: White American, American Indian and Alaska native, Asia, African American, Native Hawaiian and other Pacific Islander. It also included Hispanic or Latino American Being the largest minority group in the nation. White Americans are the racial majority in the nation. I am an African American Woman. I am very familiar with my culture and background history. Studying diversity this semester has opened my eyes to the values of my cultures also showing me how hard people fought for the rights of my peoples. I am aware that civil rights activists fought for my rights not only as an African American but because I am a woman as too. There were many civil rights movement and acts that fought against discrimination against minority groups. African Americans make up the largest subgroups and are descendants of Africans who were transported to the United States in the mid-1600 during the slave trades. Before the 1600’s this id no record of African Americans. African Americans have a hard time with ancestral background because slave owners did not keep up with the records of their slaves. Most African Americans resided in the southeastern and south central states. The diversity in the United States today have made it more difficult for many people to place themselves on the racial and ethnical landscape. The racial and ethnical landscape is constructed to out socially and not naturally. This is what causes the landscape to be subject to change and different interpretation. There is an increasing change in the respect for biracial identity and multiracial identity groups. In history mixed races were considered to be taboo and unheard of. In today’s society you see more biracial couples and children. This shows that there is some acceptance in diversity. The labels names for subordinate have evolved American Indians to Native Americans to native people or Negros to Blacks to African Americans. I have learned that the various issues in which our nation faces dealing with prejudice, discrimination and stereotypes which leads to the issues concerning hates crimes. The United States population is expected to increase by the year 2050. According to the United States Census Bureau projections the portions of the resident of the United States who are white and non-Hispanic will decrease significantly by the year 2015. The minority status is not about numbers there is no denying that the White American majority is diminishing in size relatively to the growing diversity of racial and ethnic groups. Over the next couple of decades the United States population is expected to increase rapidly in its older population and a large increase in racial and ethnic  diversity. Although the expected increase in the population the white population is expected to decrease due to the diversity and the increase in multiracial identity groups. Diversity comes in all forms. In today’s workplace technology is rapidly growing and experiencing rapid changing the ways of living. Businesses are working on an international level dealing with different race, religion, ethnics, age and gender. It is important the company owners to understand the true meaning of diversity when managing an increasingly growing diverse group of people. Simple misunderstandings can arise from basic cultural differences, communication style, or work attitudes. These misunderstandings can create challenges. Gender communication issues can range from communication styles and perception, opportunities and can even cause sexual harassment. Racism is the belief that these inherited characteristics can affect the individual’s abilities or behaviors. The concepts of diversity are practiced world-wide by people and organizations. When an organization has a group that belongs to a diverse group it demonstrates organization and celebrates the diversity that exists in people of different backgrounds. It promotes humanistic values. Active persuasion of diversity in the workplace directly impacts productivity and profitability of the organization as well as its employees. Promoting diversity reduces absenteeism rates, lower employee turnovers and reduces legal responsibility of discrimination lawsuits. Being able to understand different identity groups will improve the work stability with each other. If this is practice then cultures will have no problem working with each other. We can foster a climate of acceptance and cultural pluralism in the United States by being civil and tolerant. Being respectable to one another and treating each other equally. If we can practice living in a community with other identity groups we will establish a well-defined multi-cultural group. Media perpetuates stereotyping and prejudice in ways of being bias to one side than the other. Media stereotypes are inevitable especially in advertising, entertainment and news industries. Stereotypes are a signal or  clue that acts like a code that gives the audience an understanding of the person or a group. When you see things advertised on television it gives you a perception of what they are promoting. Thing that are viewed on television are our biggest influence. For example a child watches something violent on TV then goes to school and acts out in violence. This is a good example to show how much television and the media influences our society. The Media helps foster appreciation for diversity by promoting the differences between different identity groups. The media has a powerful influence on people’s attitudes and perceptions. The media encourages the tolerance of diversity constructing national identity. Prejudice is the attitude that rejects an entire group. People working together to eliminate prejudice and discrimination requires people to accept others. They would need to exploit the fear of being threatened and eliminate the need to blame others for their own failures. People should practice person-centered thinking which would allow them to overlook the differences with other identity group and accepting as equal. Practicing this will allow people to be able to work comfortably with others. The most influenced points are in education, ass media, intergroup contact and workplace training programs. If we can control what is being taught in school to prevent crime and reduce discrimination we could reduce the crime level due to racist acts. We could also be careful what is being presented on television which influences their viewers. I have always been familiar with the problems and issues that have been presented in this course. I have never had a problem working with other identity groups. Although I have had my own personal views to favoritism in the workplace and other industries I understand that diversity is mindful that racial and ethnic labels are just labels and no race is considered a pure race. People based their lives on what makes someone different from them. Plan on practicing more on finding what makes us alike rather than what makes us different.

Monday, December 2, 2019

Qantas in the Global Airline Industry

Summary Globalization has promoted the growth of trade and tourism industries. This has increased demand for travel and has benefited the airlines in many ways. Qantas has been a successful airline that has grown to become internationally recognized.Advertising We will write a custom report sample on Qantas in the Global Airline Industry specifically for you for only $16.05 $11/page Learn More It serves both domestic and foreign markets. However, by 2009, the airline began experiencing financial constrains due to competition. It was also affected by natural calamities like swine flu that discourage travellers. It is possible for this airline to restore its position in business by maximizing on the available resources and expanding its markets. The airline can serve both low and high end markets. This can be achieved by merging with other airlines and differentiating its markets to target each market with the right product. Given that the airline has a wi de range of products; it has an added advantage over competitors. This can be used to plan strategically and promote the company’s revenue generation. As the international business activities increase, the demand for travel also increases. This makes airline a favorable business for investors. Background Information The airline industry has benefited from globalization and the growth that has been experienced in trade and tourism. The growth in this industry is associated with the global economy that has improved the income situations for most of the middle families. Competition is intense in the airline industry since the growing demand for travel has attracted many investors. Qantas started in 1920 with eight aircrafts that flew internationally until 1942. It was later nationalized until 1992 when it became a private organization.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It s shareholders consisted of the British airways and the Australian public. It grew in capacity and formed the Oneworld alliance with other airlines for it to share lounges, joint bookings, and numerous flyer points that improved the quality of services offered by airlines. The birth of Virgin Blue brought a lot of competition and Qantas launched a low cost airline, Jestar, which could compete with Virgin Blue at the same level. Qantas expanded and grew in capacity. It has been awarded various awards for being among the best airlines in the world. Cutting cost became a major aspect in the supply chain, proposing merging and concentrating on the core business to overcome the economic crises. The airline’s profits are going down, and the future is unpredictable especially with the current set backs like the swine flue outbreaks (Hanson, Hitt, Ireland Hoskisson, 2011). This report will discuss and analyze the issues affecting Qantas airline. It will establish a strategy in which the company can save itself from collapsing, as well as highlight the relevance of the issues being implemented. Qantas’ core competencies Qantas has been growing in capacity due to some of its aspects that keep it ahead of its competitors. For instance, the airline operates other services besides airline and travel. These include handling baggage and check-in services and passenger lounges and catering services (Hanson, Hitt, Ireland Hoskisson, 2011). This is a strong point for this organization because the extra forms of business are related to travelling, which is the core business.Advertising We will write a custom report sample on Qantas in the Global Airline Industry specifically for you for only $16.05 $11/page Learn More The airline has an advantage of concentrating on all travel needs of its passengers into one package. This way, it is easy for Qantas to establish customer loyalty because the passengers will always have a need in one o f the diverse services and products that are offered. Diversity is an aspect that attracts customers and gives an organization a competitive advantage because demand increases with an increase in the range of products. The rivalry experienced from other service providers is easily reduced. This is achieved by offering enhanced services that add value to the single service that customers would be seeking. The maintenance and repair business also offers the airline an opportunity to maintain its aircrafts cheaply and thus minimize on the costs of operation (Ferrel Ferrel 2009). Qantas has been in operation for a longer period when compared to other upcoming airlines. This makes the brand well known both locally and internationally. Such brand knowledge among local and foreign customers puts the airline ahead of the competitors. The product is widely acknowledged in the market, and the airline can take advantage of this to build customer loyalty unlike the competitors who have to esta blish a market share. The airline has been in operation for some time thus it is conversant with the market needs. This can be used as a basis to upgrade the company’s products to fit the customer needs and even exceed the customer expectations. Previous experiences can also be used in planning and building strategies that can be used to increase revenue in the future (Lyons Booth, 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Qantas is also in a position to serve both high profile customers and customers who wish to spend moderately (Brescoll, 2012). Given that the airline is running a high cost and a low cost travel business, the airline can obtain business from all the markets (Hanson, Hitt, Ireland Hoskisson, 2011). This is an added advantage because the airline does not have a certain target market since it can accommodate both classes of travelers. This indicates that the high profile customers can still be maintained while the organization seeks to attract low cost travelers too. When an organization has the advantage of serving all the markets available in any given industry, it has the advantage of gaining a wider market share than the rest of the competitors (Mintzberg, 2000). Qantas’ strategies for the medium-term future Qantas is in a good shape, but the situation may change in the future since most of the revenue sustaining it is mostly from the sale of points, the supermarkets, and o ther non travel business activities (Hanson, Hitt, Ireland Hoskisson, 2011). The airline has to plan and establish strategies of attracting passengers and maintaining the costs as low as possible. This is meant to ensure that the airline maintains good numbers of international passengers. This can be achieved by using aircrafts that consume fuel efficiently while accommodating a bigger number of passengers. This should also be accompanied by a fast turn-around in which planes take a long duration in the air. This ensures that fewer costs are incurred, and the revenue generated increases. This strategy can be achieved in the short term given that manufacturers are offering good deals for new large aircrafts. Such an investment will help the company cut down on its cost and increase its capacity (Mintzberg, 2000). Qantas, being an established airline, can benefit from the changing patterns in the way people travel all over the world. Travel is influenced by business and economic acti vities, as well as holidays and leisure. A lot of people are travelling to work including the low income earners. Qantas can take advantage of these changing trends to provide products that satisfy these travel needs. The airline can provide flights that exclude meals and offer attractive packages for business travelers in order to cut down on costs. This will create a target market that is steady since globalization has made travelling a requirement for the international organizations. The costs directed towards travel agent reservation can be avoided by maximizing the company’s products. This ensures that no extra services are outsourced leading to increased revenue at low expenses (Wu, 2009). The airline industry has attracted many investors, and this has increased competition for Qantas. The airline should take advantage of its established brand to offer services that make it distinct (Lasevoli Massi, 2012). For instance, it can develop its services and products to offer passengers comfort and luxury. This can be provided in Qantas while the other unit, Jestar, offers low cost travel to medium income earners. Providing leisure passengers with the class they require while offering a bigger business class capacity through Jestar ensures that the airline takes advantage of both markets (Brescoll, 2012). Possible challenges for Qantas and their solutions While seeking to expand its operations and increase revenue, Qantas may experience challenges. For example, to make its travel experience more comfortable and luxurious, it will have to add value to its products (Hill Jones, 2013). This can be achieved through offering extra services like personalized services that may increase labor cost. The airline can separate the services such that Jestar concentrates on the low income travelers while Qantas specializes with the luxury passengers who can pay for the extra service. Defining these forms of services ensures that both markets are served according to their needs. Standardizing the aircraft fleets for each class of passengers will lead to low costs of maintenance and operations (Wu, 2009). The aircraft cycle is relatively fast, and suppliers are likely to produce new brands at a faster rate than the airline can match (Hanson, Hitt, Ireland Hoskisson, 2011). The airline can merge with other well established airlines so as to keep up with the market demands. This will give it a great financial power to acquire new aircrafts thus offer schedule options that will attract passengers. It will also have increased opportunities to serve international markets and expand its operations. Scheduling is slowly shifting from maximizing connections and network traffic to reliability in terms of operations. Airlines are seeking to offer less disruptive travel experience to passengers while cutting down cost at the same time. In this case, increasing the number of schedules provides customers with a wider variety to choose from, and this increas es business (Wu, 2009). Recommendations For Qantas to achieve maximum revenue from both the luxurious travelers and low income travelers, it should separate its operations. One unit, for instance Jestar, can concentrate on low income travelers while Qantas should focus on high profile customers that need comfort and luxury. Merging also gives it a greater opportunity to reach a wider market for international travelers. Another recommendation is standardizing its aircrafts to ensure that the operation costs are maintained as low as possible. Conclusion Qantas has benefited from the increased demand for travel and received many awards for being among the best service providers in this industry. It has also registered great profits in the past. However, in the recent times, it has experienced low revenue. Formulation of strategies that give the company a competitive advantage is critical for the airline to remain in business. Such strategies include low cost operations and provision of superior services than competitors. Since it is an established brand, it has an advantage over the upcoming airlines. This gives it an opportunity to merge with other established airlines. Obtaining international market is one of the strategies that will see the airline expand its operations. References List Brescoll, VL 2012, Who Takes the Floor and Why: Gender, Power, and Volubility. Web. Ferrel, L Ferrel, OC 2009, ‘An enterprise-wide strategic stakeholder approach to sales ethics’, Journal of Strategic Marketing, vol. 17, no. 3, pp. 257-270. Hanson, D, Hitt, MA, Ireland, RD Hoskisson, RE 2011, Strategic management: competitiveness and globalization, Cengage Learning, Melbourne. Hill, CWL Jones, GR 2013, Strategic management: an integrated approach. Cengage Learning, Mason, OH. Lasevoli, G, Massi, M 2012, ‘The relationship between sustainable business management and competitiveness: research trends and challenge’, International Journal Of Technolog y Management, vol. 58, no. 1, pp. 32-48. Lyons, C Booth, H 2011, ‘An Overview of Open Access in the Fields of Business and Management’, Journal Of Business Finance Librarianship, vol. 16, no. 2, pp. 108-124. Mintzberg, H 2000, The Rise and fall of strategic planning, Pearson Education, London. Wu, CL 2009, Airline operations and delay management: insights from airline economics, networks, and strategic schedule planning, Ashgate, Farnham, Surrey. This report on Qantas in the Global Airline Industry was written and submitted by user TrueBel1evers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.